There are many things that go into a business in order for it to be a success; however, there is one element that can commonly be overlooked and that is values. Values in the business sense is not only the core beliefs of a company or an organisation but is the united decision to stick to a standard set of decided principals that prevent that organisation from selling out prematurely. As a rule all business goals must have a direct link to a governing value.
A good example of this is in the true story the Vlasic pickles company. The story goes that they had started their famous pickle company making their 3 pound jar pickles and selling them for $3.95 a jar. Now they have recently contracted with the superstore giant Walmart and per its characteristic Walmart had insisted that they produce large 10 pound jars that they would in turn sell for $4.95 or face the loss of their business contract. Not wanting to lose the largest supermarket contract a small business could ever hope to get, they went through with the deal and the inevitable happened: they went bankrupt.
Where did they go wrong? They were contracted by the biggest superstore chain in the world, things should have taken off. So why didn't they? Values were overlooked, they forgot the principals that governed them and as a result they sold out. No one will buy 3 pounds of pickles for $3.95 when they can get more than 3 times the amount for $4.95 somewhere else. Business is a cutthroat sport and in this case Vlasic lost because of weak values that should have been grounded in the firm stance that they were a small American business and were not going to be bullied out of the market but were sticking to their values and were going to be respected for that.